Addwords /PPC Advertising

Key components to AdWords

Some key components to successful AdWords Management. Successful AdWords management centers around a few key components:

  • Keeping Data Organized - Having your keyword groups and ad groups organized affords better workflow prioritization and improved efficiency. better analyze your campaign's progress and make informed decisions about your data.
  • Semantic Keyword Grouping - Grouping keywords into semantically related ad groups not only improves organization, it also brings rewards like a higher Quality Score and click-through rate.
  • Bidding Strategically - Make sure you know where your money is going, and get the most out of your ad spend with the right bids on your keywords.
  • Monitoring Progress - In order to move forward with your campaigns, you need to be able to analyze your progress and make informed, strategic decisions that make the most of your keywords and budget.

Benefits of AdWords

every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.

One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless.

We remind our clients that Google’s job is to present the most relevant and accurate results in response to a user’s search query. Advertisers who have large marketing budgets may not necessarily get the best positions on the search page, or the best ranking.

As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:

  • Location Targeting
  • Mobile Targeting
  • Language Targeting
  • Time Targeting
  • Auto-Tagging

Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. The best way to ensure these ads are targeted correctly is to build a remarketing list on Google AdWords.

Benefits of social media management

Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results.

Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.

for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google

You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads.

PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store.

for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign


  • What is Google AdWords?
  • Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

  • Does AdWords work?
  • Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business.

  • How much does Google AdWords cost?
  • Many factors can affect the costs of AdWords for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does AdWords Cost?"

    The actual position of your ad is determined by your ad rank. The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click.

    The auction gets run billions of times each month. The results are such that users find ads that are relevant to what they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

    Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

    CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

    Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the company's maximum bid and quality score.

    Ad position is the position on the search engine page results where the advertisement appears in relation to all of the other advertisements.