Search Engine Optimisation

Advantages of SEO

  • Increased traffic: - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.
  • Return On Investment (ROI): SEO provides track able and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI.
  • Cost effectiveness: SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
  • Increased site usability: In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
  • Brand awareness: top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Disadvantages of SEO

Getting noticed by more than targeted audience

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Expect to be targeted by a lot more people trying to sell you their services. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed.


Over Success

As much as every business wants to be a success there is a real danger of too much and too fast. If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. Once SEO gets into full swing I have seen cases where the upsurge in leads has been more than the client could handle.


Black hats and white hats

Some companies will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods- black hat SEO Then there are companies who work hard to stay within the rules and give you great SEO results through regular quality work- white hat SEO

Benefits of SEO for small business

  • Create better and useful
  • Find new customers and assist growth
  • Explore new markets
  • Build brand awareness through better rankings
  • Build a dedicated fan base via newsletter
  • Stay in-synch with latest developments
  • Bypass competition
  • Open your business 24×7
  • SEO is good for social media

Essentials in SEO techniques

    You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful.

  • Map strategies to audience & competitive insights
  • In SEO, contents and keywords are the kings. SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent.

    With the loss of keyword data in Google analytics, Now, we must merge quantitative data around the topics that are driving search demand and pair that with market insights about which hour persons are, and what types of information is useful to them on their buying journey.

    We need to gain an understanding of what the competition is doing for those topics driving demand, because as we know, search is a zero sum game. Finding data points that can help us:

  • Identify new ways to tackle adjacent markets
  • Discover new keywords to target
  • Understand what types of content perform
  • See where the competition is dong well, and where you can do better
  • Your SEO efforts are really only as the experience you’r targeting your customers. That’s why great SEO needs to work in tandem with great content. web content as the key fact of content marketing.

    Many of us believe that that the best approach is to start with strategic content and apply SEO best practices to help maximize its value and visibility online. Google algorithms like Panda tell us that user experience and quality are what we should all be striving for. And while making creative content and technical SEO come together sound great in theory.

    mobile SEO is an essential key in Search engine optimization. There are many benefits to having a mobile-optimized site. A mobile friendly site is much more visually appealing than non-optimized sites. All of the page elements are formatted to automatically adjust to the screen of the device being used. When viewed on smartphones and tablets, mobile sites will load and respond faster than non-mobile friendly sites. Without a mobile site, you risk losing both current and potential patients who may be too impatient to wait for your site to fully load.

    Site SEO Analysis is a website dedicated to providing free search engine optimization (SEO) reviews of web pages and entire websites. Our reviews provide an overall score and recommendations to optimize the page for search engines. SEO review consists of several factors like a site’s architecture, content, linking structure, social media efforts, and its trust on the internet. After analyzing these factors, we generate a summary and a detailed SEO Analysis. In the SEO Analysis, we break down the overall score into SEO elements and their own properties.

    Don’t forget that the SEO practitioner or team is working towards some of the same goals as other teams are. When these various marketing teams share their learnings and work in tandem for cross-channel marketing, the concerted effort can be much stronger than when performed alone.

    You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and unique. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand be more visible and to create a better experience for users.