Social Media Management

SMM Strategies

    LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners. Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.

    Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read

    Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages

    Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can also include testimonials and can link to and from Facebook, Twitter and many social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers

    Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information.

    YouTube is another popular promotional method; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. In you tube the ads on this platform are usually in sync with thecontent of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube

    Foursquare is a location based social networking website, where users can check into locations via their smartphones. Foursquare allows businesses to create a page or create a new/claim an existing venue.[18] A good marketing strategy for businesses to increase footfall or retain loyal customers includes offering incentives such as discounts or free food/beverages for people checking into their location or special privileges for the mayor of that location

    Google+, in addition to providing the profiles and features of Facebook, is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Ad words and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion.

    Instagram is a free photo and video-sharing program and social network that was launched in October 2010. The service enables users to take a photo or video, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services.

Social media marketing tools

  • Social media measurement
  • Social network aggregation
  • Social analytics
  • Social bookmarking
  • Automation
  • Social media pagecreation
  • Blog marketing
  • Validation
  • Brand ambassador
  • Social media adds

Benefits of social media management

  • Social media is an easy way to learn about your audience
  • Social media helps target audiences more effectively
  • Social media helps find new customers and expand your audience
  • Social media allows you to receive instant feedback from your customers’ perspective
  • Improve market intelligence and get ahead of your competitors with social media
  • Social media can help increase website traffic and search ranking
  • Share content easier and faster with social media
  • Social media helps generate leads for one third of the cost
  • Create meaningful relationships with customers through social media
  • Social media lets you increase brand awareness and reach with little to no budget

Social media management features

    Monitoring is necessary for your business to be aware of what goes on in your social media feeds. Ideally, the software you use should allow you to keep tabs on several different channels, including the Big 4: Facebook, Twitter, LinkedIn, and Google+. This allows you to stay updated on your channels without having to switch and refresh several browser windows.

    It is important to get solid results from your social media performance for regular analysis of your social media strategy. Operations such as clickthrough rate, retweets, Likes and favorites help you get a feel for social media content that performs well, and content that needs to be re-evaluated. Major social networks such as Facebook and Twitter have their own analytics tools to aid your social messaging strategy.

    If more than one person is responsible for your organization’s social media channels, it’s important to work out a streamlined process of assigning tasks. The ability to do this directly inside your social media management tool If your assignment workflow is separate from your social media channels, you can use free tools such as Google Docs with links to social messages your team needs to address.

    there are many networks with a huge potential for brand promotion and customer relationship management, growing networks such as Pinterest, Instagram, and Tumblr. the tool allow you to manage all of your business in social media platforms.

    Knowing where your social media audience is located is helpful to both small businesses and international corporations. This helps you determine when to tweet, how to find customers, and what regional factors to consider in a customer request.

    There are numerous benefits offered by a social media content schedule: it helps you balance your social messaging, carefully curate third-party content you share, and anticipate seasonal and release-specific messaging

    While interactions with clients ought to be your need on social, your engagement shouldn’t end with problem-solving. To emerge among the opposition, your social media presence needs to exhibit your brand’s awareness of current events in your field. to do that, it monitors the most recent news progressively. This should be possible by setting up a RSS channel.