Video Promotion

Video Marketing Services

Video marketing is a great way to improve your website and business. Customers trust websites which contain videos. ODS video marketing services can get you started quickly in harnessing the power of online video.

  • An eye catching way to sell your product or service and grab your visitor’s attention
  • Videos help sell your product, service or business
  • According to Forrester Research, a video result is 53 more times to get a top ranking on Google than using traditional techniques.
  • Increase your website’s conversion rates
  • A distributed online video has tremendous reach
  • Can be targeted to your specific audience
  • Re-energize your company’s dull and boring website
  • Very helpful for branding and customer loyalty
  • Helps you to market and sell your products in a convincing way
  • Online videos are able to get top search rankings for your keywords
  • Online videos are more cost effective than any other form of media

How To Promote Your YouTube Videos

  • Thoroughly Build Your YouTube Channel - Before you begin the actual promotion of your videos, do some quick "house-cleaning" to liven up a dormant or unused YouTube channel.
  • Implement Social Buttons On Your Website & On Your YouTube Channel - Not to be confused with social share buttons which share specific web content on a user's personal social accounts, social buttons are those that exist on a company's website that direct visitors to the business's various social media accounts.
  • Promote Your Video Content On Your Other Social Platforms - When it comes to promoting video content, Facebook and Twitter offer the most potential for sharing brief video posts. While LinkedIn is another great network to promote your videos, it should be used in a slightly more strategic and crafted way.
  • Embed Your Videos In Blogs, Web Pages & Articles - If you don't have a blog post that fits, make one! You will gain excellent SEO value, and you'll be providing both textual and video content together that makes for a great user experience.
  • Analyze And Plan Your Strategies According To YouTube Analytics Data - YouTube tracks endless information on your channels video activity, much like Google Analytics tracks the performance of your website.
  • Consider Paid Promotion Through Google Adwords - AdWords allows your video to show up at the top of YouTube search results, before videos and at the top of the suggested videos panel for certain keywords that you bid on.
  • The different types of Promotional Videos

  • Corporate promotional video - You can show the most attractive sides of your company or your product with the usage of moving images combined with sound. That can be a virtual tour through your company, hotel or promoting a particular product release.
  • Instructional video - The how-to or instructional video is a good way to explain your customers how your product works and how to take the best advantage of it.
  • Client reviews - Nothing is better than a recommendation. People mostly try a new product when it’s recommended by a good friend.
  • Viral - A video that doesn’t necessarily have anything to do with your company, but attracts a lot of viewers.

Types of Corporate Videos

  • Company Culture & Recruiting Videos - If your goal is to hire more of the right people, create some videos that show your ideal employee how great it is to work for you.
  • Conference and Seminar Videos - Create a video webinar where you can share what you learned with others in your industry. To inspire people to act, ask your audience “What have you learned, and what are you going to do about it?”
  • Company Profile Videos - One of the most common types of corporate videos, a company profile is meant to tell your target market who you are and what value you bring to them as consumers.
  • Product, Service, and Marketing Videos - Another popular genre of corporate videography, promotional videos showcasing your best products and services are a vital part of your marketing strategy.
  • Customer Relations Videos- Create a “Client of the Month” series – or create a video case study that highlights a customer’s specific success story achieved while using your product or service.