Website Resdesign

Why Website Redesigning is important

  • The purpose of your business has changed.
  • Your website doesn't work.
  • Your site is not responsive.
  • Want to get a Better Approach to Modern Web Design.
  • You want to incorporate a better content strategy.
  • Your competitors changed their site.
  • If your site does not cope with modern technologies.
  • If you want to add or delete some features.
  • If your website is not visible on search.
  • Redesigning reveals all the errors of the past.


Majority of small and medium businesses saying that their website is the most important form of marketing .If your website is confusing, you might need to consider a website redesign.If you are considering a website redesign, use this complete planning checklist to ensure that you are prepared.A website redesign is an thrillingprocess for a business and a great opportunity to be creative and shine in the market.You have the chance to provide your clients with a competitive advantage, with anprogressive web presence that drives leads, attracts visitors and allows the brand to grow digitally.

It is important to plan and prepare properly before diving.Here are some recommendations from the ODS team for a few things you should do BEFORE starting a web site redesign project. If you want to get a fully efficient website then you want to consult a Web Designer immediately.


  • This is the first step for websiteredesign. Conduct a website audit by reviewing your current site and making a list of what is working properly and what is not. Get some important suggestions from company executives, employees and customers to get a well-rounded perspective. Be sure to review page content, design, navigation, lead generation strategy, SEO(search engine optimization)and other technical factors.

    Next find out which competitors rank higher than you. Start by conducting a search on major search engines for keywords that describe your business & goals.Next, using the same criteria to evaluate your site to review each competitor’s site. Note done what is the major differences, what is most attractive part of that website and determine what you can do differently and better.

    This step is very important in redesign process. In order to measure whether your redesign process was successful, you’ll want to set realistic objectives. Where inspections identify and measure the mission-critical elements of the website, giving a good understanding of the website’s current performance.In which part you want to get more advantage or more result

    In redesign process ,clarify what all the problem you faced in on previous design

  • Is it difficult for your users to find the content they are looking for?
  • Do users on mobile devices immediately leave your site? Etc..
  • your site is not responsive .
  • Content rewriting.
  • There are various ways you can make sense of what is and isn't working in your present design. Google Analytics can give information on what things (like content and responsiveness) is and is not important to users. Conducting client surveys and client testing can help you identify areas that don’t provide an optimal client experience. If your users feel like your site is difficult to utilize,they will clear out.

    Content auditing and assessment is becoming more and more important. Word count on pages, accuracy of content, optimisation, authenticity, spelling, punctuation, grammar, copyright and duplication are all very important elements of a website audit. Having upgraded content early on in the design process will ensure that the designs will truly meet your content needs. .It may help to do a content inventory to determine what content you have and what new content needs to be written. For optimisation process, every page must be accurately categorised and described in all areas; titles, headings, meta-tags etc. The auditor will assess page URLs, image file names and Alt text, heading and paragraph relevancy and hyperlinks & titles within those paragraphs.

    By clearly identifying your target audiences, you’ll be able to build a website that truly speaks to them like youngsters, college students,atheletics…etc . then only understand more clearly what their highlighting points are and what information they’re expecting to find on your site. The important things add as much detail as possible so that you and ultimately your website designer will be able to imagine your ideal prospect and tailor the site to meet their needs.

    Start by making a list of every feature you would like on your new website. Then, consider which features will help you meet or exceed your website goals as well as the needs and preferences of your site visitors. Categorize all the features into separate lists for “must have”, “want to have” and “nice to have”. Example features include blog, direc-tory, events calendar, file sharing, password protected pages or any custom features. Visitor’s perspective; auditors will assess if the intent and purpose of the website clearly evident on the Home page for a 1st-time visitor. Is the content easy to skim, find and understand the salient points without difficulty? Are contact details easy to find, and do they include multiple means for a visitor to communicate with you. Site owners perspective; examine if the website incorporates an easy-to-use site administration interface that provides simple mechanisms for the website owner to make changes?

    When visitors reach your website they will need to very quickly under-stand who you are, what you do, if you can help them and why they should stay on your website (and ultimately buy). In order to achieve this you must have a unique selling proposition (USP) or what all things make you unique. The most influencing part of USP is what content all around in your website.

    Examining the web server traffic logs can reveal much about performance. For example, broken links generate 404 errors, and high bounce rates may indicate a high percentage visitors are turned off by the design, or have arrived only to find you don’t have what they want. The main goal of this analysis is to quantitatively measure the potentialinfluence of search engines and the general access pattern of users by analysing a real Web access trace generated from the user’s daily usage.

    SEO or Search Engine Optimization is the continued process of improving the volume, business and quality of traffic to your website from search engines like Google, Bing, Yahoo etc..

    On-Site SEO: The web audit will examine a cross-section of internal pages on the website to assess how well, or if at all, pages have been optimised for the most suitable keyword search phrases. Some preliminary keyword research will be done, to see what the current high-volume keyword search phrases relevant to the site are.

    Off-Site SEO: As part of the audit, an assessment of the site’s link portfolio will be reviewed. This includes outward links, reciprocal links, 1-way incoming links, and deep links to pages within the site. The keywords in Anchor Text will be checked to see if they include a good cross-section of keyword phrases relevant to the site’s theme.